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The brand has targeted this key segment with print advertising in Business Week, Fast Company, Forbes, Fortune, Fortune Small Business, Inc. and Money Magazine as well as through a cell phone promotion. From May 3 through July 31, 2006, the Wyndham brand offered a free Motorola i836walkie-talkie phone with GPS technology as the online booking bonus on Wyndham.com. By aligning with a well-established brand such as Motorola®, our objective was to provide a value-add promotion to our business clients to help drive bookings in the business traveler market. In addition to promoting this as an online booking bonus, our ByRequest members staying at a Wyndham property were also eligible to take advantage of this offer. Guests simply signed up and were sent the phone at no charge.
Additionally, all domestic Wyndham® properties should have received an initial shipment of 20 complimentary issues of PC Today magazine for distribution to guests in public areas. This magazine, which will be sent monthly beginning with the September 2006 Issue, is for guests to enjoy as a pure added value during their stay, with no additional cost for your hotel.
PC Today magazine is designed for business travelers and anyone interested in reading about helpful information on the latest technology, troubleshooting and business travel advice, including health related issues, travel emergencies and identity theft.
The magazines should be placed in public areas including the lobby, elevator landings and business centers. Additional or fewer copies may be requested and hotels may withdraw from the program at anytime. For questions regarding this promotion, please contact Suzanne Somogyi at suzanne.somogyi@cendant.com or (973) 496-7902. |
